Archive for the ‘Social Media’ Category

Magazine full of Social Media Advice for Lawyers

Wednesday, March 3rd, 2010

Compliments to the State Bar of Texas for its March 2010 issue full of social media advice for lawyers, including two excellent articles by Debra Bruce.

What Lawyers Can Learn from the Social Media Phenomenon: FarmVille

Saturday, February 27th, 2010

What can lawyers possibly learn from FarmVille’s international social media success? As discussed in my Global Rainmaking blog, FarmVille’s creators took an idea that appealed to a wide variety of people, regardless of gender, culture or age–and developed it into a global phenomenon. Similarly, international lawyers who work with a wide variety of clients must think of social media strategies that appeal to prospective clients regardless of culture.  For more suggestions, read Learn from FarmVille’s Social Media Success.

Facebook Safety Tips for Lawyers

Wednesday, February 24th, 2010

The ABA Journal has posted some great, simple tips for using Facebook more effectively and securely. These tips include:  using, and regularly changing, a “strong” password; updating privacy settings; and segregating clients on a “friends list”–and treating this list differently in terms of which Facebook information your clients can access.

Reaching more clients globally thanks to social media’s global growth

Wednesday, February 3rd, 2010

For more on this, see today’s post in my Global Rainmaking Blog.

Social Media for International Lawyers: Who, What, Why, Where and How

Tuesday, February 2nd, 2010

Recently, lots of international lawyers (from Caracas to New York to Tokyo) have been asking me about the advantages, necessity and advisability of using social media. Here are some of the most common Q&As.

WHO: Who should try social media? Every lawyer who wants to extend his/her reach internationally.  As of today, Alexa.com reports that the second highest percentage of traffic to LinkedIn comes from India (44% from US; 13.7% from India)–and this trend is growing. This means that if you want to extend  your networks of contacts in India, LinkedIn would be a pretty good place to start.

WHY: Why use it? Social networking is an easy and cost-effective way for lawyers to expand their networks internationally. It enhances–not replaces–personal relationship building. Will social networking bring in clients?  Sometimes.  I have had several clients find me on LinkedIn, and then hire me (without having met me personally). However, I really use social media to develop a broader range of contacts, and renew and solidify current relationships. It’s also a great way to stay abreast of current trends–easily done by joining “groups” on LinkedIn (like the International Bar Association group), Facebook and the like. Social media can also be a powerful “personal branding” tool.  Isn’t it better to define your own brand on the web–instead of letting other people (and any negative news stories) do it for you?

WHERE:  Where should I participate? So many sites…so little time.  So, focus your efforts. Lawyers benefit from joining general professional networking sites like LinkedIn and Xing (popular in Europe), and ones expressly for lawyers (like Martindale-Hubbell Connected). Lawyers can raise their profile with by commenting on blog posts, whether in publications like the ABA Journal online (as I did for this article on how Twitter is spawning legal work),or Law.com, or in one of the many private legal blogs (like the award winning China Law Blog).  Better yet, post comments to industry blogs read by your ideal clients; for example, if you want to reach accountants, post comment on these accounting blogs.

WHAT: What should I write? Whether you are blogging, posting comments online, creating social media profiles, or tweeting, do it with your personal brand in mind.  What do you want people to know about you?  What professional expertise can you show?  Remember, authenticity is imperative; don’t pretend that you’re something that you’re not.  However, lack of experience shouldn’t stop you from joining the multitude of conversations available through social media. Most of all, look for ways to be helpful to others via social media.

HOW: How do I start? Just do it! Log onto sites like Facebook (yes, it’s increasingly being used for professional purposes) and create a profile, or read some of the many helpful articles about social media basics for beginners.  Of course, also check your firm’s website and make sure that your profile there is up to date. The more that you network elsewhere on the web, the more hits your firm profile will get–so make sure it’s accurate (and flattering!)

Let the conversation begin!

For some in-person insights on this topic, if you are in New York on April 13, 2010, please join me for a panel discussion on Social Networking for Lawyers: How Lawyers Can Use it to Enhance Their Marketing Success at the ABA’s Section of International Law’s Spring Meeting.  It will be an interesting session featuring Dr. Silvia Hodges, Dan Harris, Frank Sommerfield and me, followed by a session of Speed Networking for International Lawyers.