Want to become a popular source for the press?   Want to work well with the foreign press? Paramjit Mahli of the SCG Legal PR Network has some great tips for lawyers on both:

Becoming a popular press source:

http://www.profitingwithpublicrelations.com/2010/01/becoming-a-goto-source-for-the-press.html

Working well with the foreign press:

http://www.profitingwithpublicrelations.com/2010/01/draft.html

To the latter post I commented that  knowing how to communicate with reporters from foreign cultures can be invaluable. Americans tend to be very direct communicators, very individualistic, and comfortable with self promotion. As a result, many American lawyers are quoted with a string of sentences beginning with, “I think…”, “I know…” and “In my opinion…”. Although lawyers should make their opinions known, when communicating with a reporter from a less individualistic and more indirect culture, American lawyers should avoid starting every sentence with “I”.