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Filed under: Branding & Marketing,Client Development & Rainmaking,General — Janet Moore, May 26, 2008

Buy celexa without prescription, Why bother to write an article if no one reads it. Buy celexa us, Too many lawyers think that merely writing and publishing an article somewhere--anywhere--helps their rainmaking.  These lawyers delight in checking off  "write/publish article" from their Rainmaking To Do List. 

Yes, publishing articles can boost client development--but only if the articles attract the attention of potential clients. Just getting published is not enough, buy celexa from us. Celexa approved, By analogy, if a tree falls in the forest and no one hears it...does it really make a sound, celexa canada. Order celexa without prescription, Earlier this month I listened to a panel of journalists talk about how law firms can interact well with the media and attract coverage.  The panel shared lots of good suggestions: customizing story pitches to each publication; contacting, but not pestering, best price for celexa, Cheapest generic celexa, journalists; and making sure that a story idea is truly newsworthy, up to date, celexa prescription, No rx celexa, and timed right for the particular media outlet (e.g. whether daily, buy celexa internet, Buying generic celexa, weekly or monthly).

Panel member Mary Flood, a lawyer turned journalist, shared some witty insights with the audience. According to Mary, lawyers, law firm marketers and PR firms too often pitch stories devoid of interest. Instead, lawyers and their staff should try to pitch (or, during an interview, let the journalist uncover) story ideas that are really novel, interesting, unusual and off-beat.  Those are the stories that will capture a journalist's (and a reader's) imagination, buy celexa without prescription.

You can use that same principle when writing your own articles for publication, buy celexa low price. Celexa professional, Don't just dryly report facts. Try to take a new and interesting approach to your subject, even if you are writing on an esoteric topic for fellow lawyers, purchase celexa. Free celexa, Interject stories, quotes and anecdotes to add interest.  Try to find an unusual twist to your topic, buy celexa online without prescription. Generic celexa cheap, Perhaps most important, engross your reader from the get go, buy celexa once daily. Buy no rx celexa, Make your title so intriguing, unusual or shocking that you grab each reader's attention by the throat, tablet celexa, Celexa in malaysia, so to speak.  Mary Flood, who used to write for the Wall Street Journal and now writes for The Houston Chronicle (including in her Legal Trade blog), celexa drug, Celexa medicine,  chatted with me about this after the panel discussion. I was flattered to know that Mary had read my blog several times--when a blog headline had caught her eye.

Headlines are the critical point of entry for any reader; if titles are too boring--or too offensive--readers may bypass your article. For lawyers working across cultures, order celexa in canada, Celexa free sample, make sure that your titles and content are culturally appropriate for your readership.  What's considered clever, engaging and engrossing in the States may be confusing, celexa pills, Cheapest celexa, misunderstood or wholly inappropriate abroad.

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Buy ultracet without prescription, Which colors appear in your law firm ads. Grey?  Probably, cost ultracet. Ultracet internet, Plum. Probably not, cheap ultracet pill. Find ultracet no prescription required, Yesterday's New York Times explored the current wave of popularity for plum.  As described, corporations both big (American Express) and small (PlumChoice Online) are incorporating berry-tinged hues into their products and advertising, overnight ultracet. Experts describe the color plum as everything from zesty and distinctive to regal and sophisticated. Madison Avenue has gone plum crazy for plum, buy ultracet without prescription. Find no rx ultracet, Madison Avenue--but not law firms.

While walking in an airport yesterday, ultracet purchase, Buy cheapest ultracet, fresh from reading the Times' plum-focused pontification, I spotted a large but dreadfully boring law firm billboard, buy ultracet cheap. Buy ultracet online without prescription, Not only did the ad's taglines mix metaphors, but the ad sent its incongruent messages in black and white, order ultracet without prescription. Drug ultracet online purchase, Stark black and white--no other colors. Buy ultracet without prescription, Why do so many law firms stick with conservative colors like grey, white, black and beige. Not that I'm recommending plum per se, ultracet tablet, Buy ultracet us, but I do suggest that lawyers step out of their comfort zone and create zippier, more colorful ads, ultracet approved. Ultracet price, Too many law firm ads (and websites) look, feel and sound exactly the same, ultracet for order. Canadian pharmacy ultracet, They are not memorable, and clients can't tell the difference among them, order no rx ultracet. Ultracet online, Many lawyers hire me to help distinguish their firms in the crowded international field. All to often, ultracet in bangkok, Cheap ultracet no rx, the lawyers and firms do not stand out from the rest. And very often, cheap ultracet on internet, Discount ultracet online, the law firms' advertising is too boring.

Snappy advertising in an attractive and interesting color palate communicates that a law firm is innovative--and it makes prospective clients take notice. 

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Filed under: Client Development & Rainmaking,Communicate across Cultures,General — Janet Moore, March 20, 2008

[caption id="attachment_775" align="alignnone" width="300" caption="Chatting with Guy Kawasaki"]Chatting with Guy Kawasaki[/caption]

IMG00007.jpg Buy lamisil cream without prescription, While speaking at last week's Legal Marketing Association annual conference about Coaching Attorneys in Cross-Cultural Client Development, I had the chance to chat with marketing guru Guy Kawasaki.  Guy gave a terrific keynote speech about innovation--why it's important, how to encourage it, and the like.

One phrase in his speech really struck me:  Think digital; act analog.  In other words, order lamisil cream in canada, Discount lamisil cream overnight delivery, think creatively--think outside the box.  Stretch your mind and imagination.  Look for and ride the wave of the future by using the latest technology.  However, in your relationships, fda approved lamisil cream, Buy lamisil cream online australia, "act analog"--use old fashioned, personal communication techniques, low cost lamisil cream. Lamisil cream medication, As more and more lawyers go global, they increasingly rely on terrific technology to boost their performance. CRM (client relationship management) software is just one example of a high tech aid for lawyers.  Lawyers who are early adopters of such high tech tools and other innovations are forward thinking--or in Kawasaki's words, lamisil cream pill, Buy lamisil cream no prescription required, they "think digital".

However, order lamisil cream from canada, Order discount lamisil cream online, as Kawasaki cautions, when it comes to human relationships, buy cheapest lamisil cream online, Buy lamisil cream online without prescription, lawyers must "act analog"--which is synonymous with "old fashioned".  Nothing can replace the impact of a hand written note or an in person meeting for boosting relationships.

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For tips on how to Buy lasix without prescription, Become a Versatile, Flexible, Nimble--and Exceptional--International Lawyer, read my latest article for the international column of The Complete Lawyer online magazine.

Become A Versatile, Flexible, lasix for order, Nimble And Exceptional International Lawyer
Adjust your international practice to meet market demands. Cheap lasix from uk, By JANET H. MOORE

Become A Versatile, Flexible, lasix online without a prescription, Nimble and Exceptional International Lawyer

International lawyers need to spot issues that arise both across jurisdictions and outside their expertise

By Janet H. Real lasix without prescription, Moore

Click these links for a specific section or read the entire article below:


  • Be Versatile, Flexible and Nimble To Succeed In International Law

  • Gain Exposure to Different Legal Systems and Jurisdictions

  • Spot Critical Issues

  • Adjust Your International Practice To Meet Market Demands


Exceptional international practitioners realize that remaining versatile, flexible and nimble benefits their practice, buying lasix. This versatility helps them resolve client inquiries even though clear-cut answers across legal systems are often impossible to find.  Good international lawyers know how to handle this uncertainty by drawing on their wealth of experience when advising their clients, buy lasix without prescription. They are able to notice and analyze important issues in complex international matters, Lasix rx, and track down the requisite answers from foreign counsel, original legal sources and other resources.

Law firms are beginning to acknowledge the benefit of such versatility, price of lasix. According to David Morley, Lasix discount, Worldwide Managing Partner of the London-based Magic Circle firm Allen & Overy, "we need to develop versatile lawyers capable of working in more than one discipline. So when a partner has career discussions with an associate who wants to experience other practice areas, cheap lasix tablets, we must encourage that where we can.

Gain Exposure To Different Legal Systems and Jurisdictions

How can international practitioners enhance their versatility?  Gaining exposure to legal issues in different geographic areas, Lasix in us, under different legal systems (such as Sharia and civil law, as well as common law), and in a variety of legal disciplines, lasix without rx, will broaden a lawyer's experience.
Buy lasix without prescription, As Gerard Meijer, a partner with the Benelux firm NautaDutilh who specializes in international commercial litigation and arbitration notes,  "As a litigator, I have become versatile as I have acted in a wide variety of disputes. Purchase lasix online, In fact, Gerard's international practice has exposed him to clients and issues across the world.  "We represent a Dutch insurance company in an investment arbitration against the Republic of Poland regarding the Republic of Poland's refusal to comply with its commitments to transfer shares in a Polish insurance company to our client. We also act for a UK defense company regarding the setting aside of an arbitral award between our client and the Iranian Ministry of Defense.  At the moment, pharmacy lasix, I also sit as arbitrator (inter alia in a matter regarding the distribution of professional skates in Korea)."

Like Gerard, Cheapest lasix, many international practitioners handle matters involving a wide variety of jurisdictions.  Looking for opportunities to become familiar with the laws of various jurisdictions, and to get some real world experience in those venues, will increase an international lawyer's effectiveness and prepare him or her for whatever arises, buy cheap lasix internet.

Salli Swartz, Buy lasix internet, a partner in the Paris-based firm Phillips Geraud Naud & Swartz, often works on complex border transactions involving multiple jurisdictions. As an American trained attorney who now lives and practices in France, generic lasix, Salli specializes in assisting foreign companies investing or otherwise doing business in France. During one transaction she found herself “drafting and negotiating in the English language when I was the only native English speaker present: the others were from 6 different countries with 6 different languages and at least 3 different legal systems and all of them thought that their English was better than mine!, buy lasix without prescription. Lasix no rx required, For one simple sentence there were 6 different interpretations of the meaning."  Having an understanding of the laws of these different jurisdictions helped Salli handle this situation with aplomb.

Spot Critical Issues

Becoming versatile as an international lawyer does not mean becoming an expert in multiple fields.  No practitioner can master and keep up with the countless legal specialties that exist. However, an international practitioner should try to amass enough knowledge to be able to identify critical issues on a client's behalf, cheap lasix pharmacy.
Sebastien Savage, Buy cheapest lasix on line, who practices in the Montreal office of Davies Ward Phillips & Vineberg, may face hundreds of different issues in any given month, which makes his work challenging and exciting, cheap lasix no prescription. Sure, Lasix pharmacy, it is stressful, he says, "but I firmly believe that staying flexible and versatile as an attorney has enhanced my practice, buy lasix online, both in terms of the number of clients and in terms of the quality of services delivered. Sebastien Buy lasix without prescription, also stays informed about his clients' businesses: "I find that the more I know and the better I understand the businesses of my clients, the better equipped I am to face the requirements of evolving in a global economy." Lawyers living and working in foreign offices particularly need to be able to spot issues.  Rather than remain isolated from the wealth of knowledge in their home offices, these foreign-based attorneys must sharpen their issue-spotting skills so that they can raise red flags when needed. Buy lasix in canada,

Once an international attorney spots an important issue outside of her expertise, she must then know how to resolve it.  Sometimes this requires bringing in foreign counsel, and perhaps most important, lasix pharmacy online, knowing the right questions to ask in order to get a clear response. Purchase lasix without prescription, For example, asking a civil law lawyer questions while using purely common law concepts and lingo will confuse the situations and may result in an inaccurate or unclear answer. Salli Swartz notes the particular challenge of "trying to explain to American/Anglo Saxon legal systems clients the differences between consequential damages under U.S, lasix tablet. law and direct damages under French law."

Many successful international lawyers improve their understanding by digging into the original legal sources”even those written in foreign languages rather than relying on secondary translations. Using a dictionary, and comparing an original legal text with multiple English translations of it, can give a lawyer critical insights about what a foreign law really says and means, buy lasix without prescription. Approved lasix pharmacy,

Adjust Your International Practice To Meet Market Demands

Sometimes a lawyer plans to develop a particular international specialty, but client and market demands cause the lawyer's practice to evolve in a different way. A versatile international lawyer is well positioned to respond to these changes, lasix approved. As Ed Lebow, Lasix alternative, who practices in Haynes & Boone's Washington, D.C. office, order lasix cheap online, explains, Buy lasix generic, "My college concentration was in Japanese language, history and culture, and that set me up to handle antidumping cases for Japanese clients into the middle 1990's.  However, lasix online stores, with the changes in the Japanese economy and the decreasing number of new US antidumping cases brought each year, Find cheap lasix, particularly against the Japanese, I needed some flexibility.  For me, that has meant a subtle shift in both my subject matter and geographic emphasis, buy generic lasix. Buy lasix without prescription, While I still do handle antidumping and countervailing duty reviews, much of my newer work is in the much more active area of ITC Section 337 investigations that address imports that allegedly infringe US patents. And my clients are now more likely to be located in India (dumping and countervailing duties) and Taiwan (Section 337) than in Japan."

Having the flexibility and versatility to respond to market changes, Buy discount lasix online, as Ed does, helps an international practice thrive even when the market shifts.

In other words, lasix cheap price, versatility makes a lawyer more attractive to clients. Where to buy lasix, As Gerard Meijer explains, I really get the impression that clients appreciate that I have been involved in a variety of disputes, which gives the client the confidence that I can make myself familiar with their case, canada lasix.

After all, Lasix order, that's what all lawyers strive for: a client's confidence and satisfaction.

_________
FOOTNOTES

1. "We Listened to Associates."  Now Partners have to Do Their Bit", TheLawyer.com, 23 October 2006.
.

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Filed under: Client Development & Rainmaking,Events & CLE,General — Janet Moore, March 10, 2008

Buy celebrex without prescription, This Thursday, March 13, I will be presenting Coaching Lawyers in Cross-Cultural Client Development at the annual conference of the Legal Marketing Association in Los Angeles.  I am looking forward to meeting fellow speaker and marketing guru Guy Kawasaki.

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