Why “Law of the Jungle” Sells

Last night I got to introduce John Otis, TIME and Global Post correspondent in Bogota, before a local World Affairs Council event. John recently published Law of the Jungle: The Hunt for Colombian Guerrillas, American Hostages, and Buried Treasure. Many years ago as a young journalist he made his way from Minnesota to South America with his typewriter crammed in his backpack; the typewriter took up so much room that he had to abandon his sleeping bag.
John read from his fascinating book, a fact which I later described on my Facebook page.  What interested me was the response that I got.  Although my comments were brief, a number of friends emailed me asking where they could buy the book (answer: Amazon).  Since my description was minimal, I concluded that it was the book’s snappy, intriguing title which had garnered so much attention.  Words like “Buried Treasure” do pique the imagination.

So, when writing articles, blog posts, or even letters to clients, how can you grab your reader’s attention? Although allusions to the “Jungle” and “Hostages” may not be appropriate, writing in a compelling way (not legalese) will set you apart from most lawyers.  Need help?  There are plenty of books, like Words that Work, to give you guidance.

Introducing John Otis

Introducing John Otis


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