Archive for September, 2009

Social Media Bible for Lawyers

Thursday, September 17th, 2009

A few weeks ago I met Miranda Sevcik  of Media Masters, while we were both speaking at the Texas Minority Counsel Program. Miranda, who helps lawyers with crisis communications and other media-related issues, has posted a  helpful “Social Media Bible“.  Read it for a good summary of everything from social bookmarking to wikis. Last but not least, watch for Miranda in the news; she’s working with the lawyers of Dr. Conrad Murray, the former doctor of Michael Jackson. Now that’s guaranteed media coverage!

Learn from Young Bloggers in the Middle East

Thursday, September 17th, 2009

Middle Eastern youth are blogging up a storm. Whether blogging about politics, terrorism, or even marriage prospects, young people are speaking their mind in an unprecedented way.  In the process, they are trouncing barriers of gender, age and religion.

Earlier this week I heard journalist and Middle East specialist Mona Eltahawy speak about this profusion of young Middle Eastern bloggers (particularly in Egypt; for more, read I blog, therefore I am), and how this is impacting world opinion about the region. These young bloggers are reaching a worldwide audience thanks to the Internet. The result, according to Ms. Eltahawy, has been that journalists (and others) are gaining new and critical insights, and  revising their Middle Easterner stereotypes.

As an international lawyer, you  can learn a lot from these Middle Eastern teens.  As these young bloggers know, blogs reach readers across boundaries imposed by culture, geography and politics.  Similarly, lawyer blogs (or articles posted on the web) are a great way to reach far and wide. Okay, if the content isn’t scandalous, riveting or shocking, you may not  get millions of hits.  However, with well chosen key words that maximize your SEO,  you are more likely to attract desirable readers.

Just as the blogs are allowing  Middle Eastern teens to express themselves to politicians, religious leaders and even teens of other genders (despite cultural and religious restrictions),  so can lawyers’  blogs speak to clients that are hard to reach.

If you are looking for another marketing path, research those hard-to-reach clients, and figure out their pressing needs and interests. Then publish some blog posts or Web articles about these topics, suggesting solutions to the potential clients’ needs.

Blogging and/or article writing isn’t a magic bullet to developing geographically-distant clients.  But blogging is one more easy-to-use (and inexpensive) tool in a savvy lawyer’s marketing tool chest.

Lawyers Getting Social: NYT Reports Social Media Stats for Lawyers

Saturday, September 12th, 2009

Yesterday’s New York Times reported that a full 86% of lawyers 25-35 use LinkedIn and other social media and–a bigger surprise–66% over age 46 do. Not only gregarious rainmakers, but also introverted lawyers, can easily jump on this networking bandwagon–and indeed they have.

International lawyers particularly benefit from this geography-and-time zone-crossing method of networking.

My LinkedIn profile has been invaluable for staying connected with friends and former colleagues across the miles–and also for bringing in new clients.  Other popular social networking sites for lawyers include:

www.EsqChat.comwww.LawLink.comwww.Lawyrs.netwww.LegalOnRamp.com; and Martindale-Hubbell Connected

Are you sufficiently, socially networked? If not, get social.