Have You Joined a Social Networking Site?

Many lawyers launch each new year resolving to network more in hopes of developing more clients.  If you are in that crowd, have you considered joining a social networking site in 2008?  Although social networking certainly attracts more lawyers in their 20’s, there is no reason that more seasoned lawyers can’t, or shouldn’t, participate, too. In fact, they certainly should.

As mentioned in my previous posts about LinkedIn and about international attorneys using MySpace,  these sites add another networking (and potentially rainmaking) tool to a lawyer’s toolkit. (In fact, this blogger has benefited from contacts made through her LinkedIn profile.)

If you are confused about the differences between, and relative benefits of, the various social networking sites, read Janet Ellen Raasch’s recent article for the Canadian Bar Association called Linked In or Left Out:  ‘Supercharge’ Your Interactions Through Social Networking.  As described, many lawyers use these sites for networking (particularly the professionally geared LinkedIn), and have even developed clients through their use.

But not all firms immediately grasp the benefits of social networking–or its importance to its lawyers. According to the article, Magic Circle firm Allen & Overy went so far as to ban its lawyers from using Facebook–a ban that management promptly revoked after a vociferous outcry.

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