Market with Your Strengths

How do you market yourself effectively as an international lawyer?  How do you distinguish yourself from the pack? When I work with clients on their personal branding strategies, one effective approach is to figure out and play to that client’s unique strengths.

In Now, Discover Your Strengths, Marcus Buckingham and Donald Clifton posit that, as a society, we spend far too much time trying to improve our weaknesses. For truly excellent performance, they say, we should focus on and develop our natural strengths.

Now, Discover Your Strengths is one of the easiest, most interesting and least expensive ($30) feedback sources around–and executive coaches use it with clients all the time. Each book comes with a unique user code. Users take an online test facilitated by the Gallup Poll, and get confidential feedback about their top five strengths.

Once you get your feedback, tailor the results accordingly. One international lawyer that I know has a strength called “Winning Over Others”.  So, she learned that she should spend a lot of time networking, giving public speeches and the like. She began to see her innate “people skills” as a strength and consciously use this strength to her advantage. 

Other lawyers may not have natural people skills, but have a strength called “Communication”.  These lawyers attract others by their clear and effective communication.  They should showcase their talent by writing articles for publication and the like.

Now, go and discover your talents! (If you would like some marketing tips based on your unique strengths, email me yours and I’ll respond.)

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